Instead of selling directly to parents, JumpBunch owners build relationships with school directors. You essentially tap into an existing “customer base” with each school who agrees to host JumpBunch. Teachers appreciate that JumpBunch adds value to their program without any more work for their staff. Some schools pay for JumpBunch directly, others are happy to offer it as an optional activity that parents can sign up for.
If it’s optional, you offer a free class to let kids give it a try, and the kids take home a brochure with sign-up instructions. JumpBunch provides a detailed marketing guide and ready-to-use brochures, postcards and handouts. There is even an arrangement with an online fulfillment service so you can easily tailor mailers to your needs and have them mailed automatically to your prospects.